Catching example of 3D technology
The huge success of the new film "Avatar" in 3D format made not a very good example for other studios and directors, as they began to seek to alter their habitual movies in the newfangled 3D cinema format. Because of such public reaction the Directors of Avatar - James Cameron and Michael Bay - made a categorical statement against the support of mass transfer to 3D format.
James Cameron argues that the success of the film, such as "Avatar", depends on its story, its ideas, rather than from the format in which the audience receives it. He also noted that the film was filming for quite a long time - 4 years, which is very long term. His words were confirmed by Bay, who personally tested the new stereoscopic equipment in filming several episodes of "Transformers." As a result, the equipment was slow and uncomfortable, and there was no need to increase the time of filming. He was suggested to convert the film into 3D format using a new computer design, but as expected, Michael refused, because the quality of the film is above all.